Mr Juice / Salad farm (SAFA) was established in 1984 in Johannesburg, initially as a family business by Mr E Katz(Udi).
The company started manufacturing and distributing salads and dips, and in 1985, expanded onto manufacturing of 100% fruit juice blend and 100% fruit & vegetable juice blend in multiple variants.
The company is in the process of expansion, currently with employment of 105 permanent staff and an additional 50 seasonal casual staff members.